By Sheila Dang(Reuters) - Fans can expect celebrities and more lighthearted commercials, along with glimpses of Taylor Swift, during the Super Bowl on Sunday, as corporate advertisers avoid the recent practice of using the big game to promote social causes.
While high-priced Super Bowl commercials often play for laughs in trying to make an impression, the flashy productions can also reflect the national mood.
Budweiser in 2017 used the Super Bowl to depict Anheuser-Busch's founder making the journey from Germany to America in 1857, encountering xenophobia and discrimination along the way.
NONPROFITS GET IN ON THE GAMEWhile corporations may steer clear of potentially divisive issues, at least two nonprofits have announced Super Bowl ads.
People for the Ethical Treatment of Animals (PETA) will air a tense anti-cheese commercial featuring actress Edie Falco and a mother cow in distress.
Persons:
Sheila Dang, Taylor Swift, ”, Kim Whitler, Lionel Messi, Swift, Travis Kelce, Charles R, Taylor, “ It's, ” Taylor, Bud Light, Light Genie, Dana White, Hall, Peyton Manning, Todd Allen, Whitler, ” Whitler, Robert Kraft, Clarence B, Jones, Martin Luther King Jr, Edie Falco, Bill Berkrot
Organizations:
University of Virginia’s Darden School of Business, Procter & Gamble, Budweiser, Anheuser, Clydesdale, Super Bowl, NFL, San Francisco 49ers, Kansas City Chiefs, Chiefs, Villanova University School of Business, Swift, CBS, UFC, Hall of Fame, Google, Foundation, Combat, New England Patriots, Clarence, Animals, PETA
Locations:
Germany, America, Israel, Austin